User experience design for
serious applications

We make complex software intuitive by blending design, psychology, engineering, and art.

Founded by a software engineer, Serious UX is not your typical user experience consultancy. We specialise in challenging software designs in specialised domains, such as engineering, geographic information systems (GIS) and desktop/embedded apps. We understand the challenges of software development and how good design can reduce project risk. And we have the engineering know-how to speak your language and understand what you need.

Good design is important for the simple apps and websites we use every day; for complex software, it’s even more so. Whether you have an idea for a new product, plan to improve an existing product, or just want to understand your users better – Serious UX can help you to build beautifully intuitive software.

GET TO KNOW US

Services

User experience research

Get inside your user’s heads, understand their needs and pain-points, and develop stories that are spot-on to maximise your software development ROI.

Design new software

Take a product all the way from an idea to a high-fidelity working prototype, guided by research, storyboarding, wireframing and user testing.

Improve existing software

Discover what real users love and hate about your software, and turn their feedback into tangible improvements that engage, surprise, and delight them.

Case Studies

Making sense of hundreds of optimisation results

Optimatics, a SUEZ Company, was founded by engineers who recognised the potential of Computational Intelligence to revolutionize the planning process for water utilities. Optimatics approached Serious UX to evaluate and improve the design of Aperture, an online dashboard for interpreting optimisation results.

Gateway for a civil engineering application platform

Optimatics re-engaged Serious UX to design an online portal for a new software product, Asset Advanced. The proposed system would unify several separate software tools into a single cloud platform that would also help to guide the user through complex workflows.

What our clients are saying

Henry has been a critical partner in the transformation of Optimatics UX for Optimizer and Aperture. Always easy to work with, patient with our different stakeholders and creative, Henry is someone who’s been able to seamlessly work with the team.

Joshua Cantone

CEO, Optimatics

Working with Henry at Serious UX was extremely helpful and rewarding. His quick ability to understand the product and our users to provide specific guidance was invaluable and impressive. Henry made communication very easy and we appreciated his dedication to drive results. Serious UX helped us to create a better product with their diligent, thorough and innovative user perspective, really getting the most out of every click.

Linda Skoog

MetroMap Product & Platform Manager, Aerometrex

Henry came into a complex product in a complex business. After spending less than a day with our team members and our customers, Henry was able to demonstrate a deep understanding of our product and a strong empathy with customer needs. Serious UX produced designs in close partnership with the engineering team, resulting in product changes that were fully owned by the product team and that impressed every user when they were released.

Ben Ernst

Chief Product Officer, Optimatics

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